Desain web SEO adalah cara merancang dan mengembangkan situs web agar ramah mesin pencari. Membuat situs web ramah-SEO berarti Google dan mesin telusur lainnya dapat merayapi setiap laman di situs web secara efisien, menafsirkan konten secara efektif, dan mengindeksnya dalam basis data mereka. Setelah diindeks, mereka kemudian dapat menyajikan halaman web yang paling relevan dan berharga kepada pengguna mereka berdasarkan topik yang mereka telusuri. Semakin baik strategi SEO dan semakin banyak Jasa SEO diintegrasikan ke dalam proses desain web, semakin besar peluang indeksasi dan peringkat di halaman pertama hasil pencarian.

Karena, dari miliaran orang yang menggunakan mesin pencari setiap hari, kurang dari 5% menavigasi melewati halaman pertama SERPS Google, penting bagi Anda untuk merancang dan mengembangkan situs web yang ramah-SEO untuk meningkatkan lalu lintas organik dan mendapatkan peringkat halaman pertama. di Google.

Di bawah ini adalah garis besar dasar untuk membantu memandu Anda saat mengoptimalkan situs web baru Anda untuk mesin pencari. Ada dua bagian utama dari strategi desain web SEO Google: pengoptimalan di halaman dan pengoptimalan di luar halaman.

Desain Web SEO Bagian 1: Pengoptimalan Pada Halaman yang Ramah SEO

Pengoptimalan pada halaman mencakup strategi SEO web yang dikendalikan oleh pemilik situs web. Strategi ini memainkan peran penting dalam cara mesin pencari merayapi dan memahami konten Anda.

Strategi Pengoptimalan On Page:

Melakukan penelitian kata kunci, memilih kata kunci dan topik yang tepat, dan menggunakannya di tempat yang sesuai pada halaman

Menggunakan tag judul, tag header, tag alt gambar, dan tag deskripsi meta dengan benar

Membuat struktur URL yang dioptimalkan untuk pengguna dan mesin pencari

Membuat struktur tautan internal, navigasi, dan arsitektur informasi yang membantu mesin telusur merayapi situs web secara efektif dan efisien serta sesuai dengan harapan pengguna Anda

Menggunakan berbagai jenis konten seperti gambar, video, daftar, dan teks

Membuat desain situs web responsif yang memberikan pengalaman hebat di seluruh perangkat

Merancang situs web yang menarik secara visual, mewakili merek Anda, dan memiliki tampilan dan nuansa yang konsisten

Desain Web SEO Bagian 2: Optimasi Off-Page yang Ramah SEO

Optimasi off-halaman mengacu pada pengelolaan pelaksanaan pemasaran dan penguatan situs web. Manajemen ini menghasilkan tautan penghasilan dan penyebutan media sosial yang dapat meningkatkan otoritas situs web Anda, yang mengakibatkan peningkatan peringkat dan lalu lintas SEO.

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